The Wood Window Alliance (WWA) has launched a campaign to highlight the misleading facts and plastic promises that consumers are being fed by some PVC-u companies. The campaign aims to set the record straight and prove that wood is good. It is focussing on how fake wood windows are bad for the planet’s health, bad for people’s health and bad for their houses

The WWA has looked at the marketing claims made by the PVC-u companies in support of these timber lookalike windows and believe many are misleading. While continuing to make the positive case for wood windows, the WWA is determined to do everything it can to expose these claims for what they are.

What does the Wood Window Alliance Chair, Tony Pell, have to say on the new campaign?

“Many of the claims made for these PVC-u windows on the internet and in marketing materials are misleading, although they are presented as ‘facts’. Although we believe in taking a positive marketing stance, letting people know how beautiful, durable and environmentally-friendly timber windows are, we feel we simply have to respond to these ‘facts’ to set the record straight.

“The Wood Window Alliance has done considerable work over the past few years to ensure we make our claims consistent, clear and honest. Having reviewed the available data and latest research, we have decided to challenge the worst of these misleading so-called ‘facts’.”

Do you want more information on exposing the claims of PVC-u companies? Please click here.